The Agile Manifesto 3.0

This is the 1st principle of the Agile Manifesto from the year 2001 that you can find on http://agilemanifesto.org/

Our highest priority is to satisfy the customer through early and continuous delivery of valuable software
Figure: First principle of the Agile Manifesto from 2001

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Although I couldn’t agree with this more, I think in the last years this changed a bit.
Especially with the introduction of the “Lean Startup” movement

Our highest priority is to delight the customer through early and continuous delivery of valuable software
Figure: First principle of the Agile Manifesto 2.0

Lets call this the “Agile Manifesto 2.0”

 

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After talking to Jurgen Appelo and reading his blog post about “The purpose of a business is NOT customer values” I came up with the “1st principle of the Agile Manifesto 3.0”.

Our highest priority is to satisfy everyone through early and continuous delivery of valuable software
Figure: First principle of the Agile Manifesto 3.0

Jurgen calls BS on “delight the customer” and is keen on satisfying everyone involved: stockholders, employees, suppliers, customers, community, the environment,. ..
It might be hard to satisfy everyone with valuable software, but having that as goal is great.

Note: If I skip the “delight the customer” step I couldn’t come up with 3.0
and I really wanted to align this with the “Management 3.0” naming of Jurgen.  --> Which I like!

 

BTW: Another way to look at it might be:

  • In Agile 1.0 we build something and learn if the customer likes it or not as quickly as possible
  • In Agile 2.0 we try to learn about the customer and measure what delights him in order to know what to build
  • In Agile 3.0 we look at the bigger picture of all parties involved

What do you think? Brain fart? Helpful to think about your business?

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