Many articles on the web, books and statistics tell us that “faster = better” and even more important: faster = more revenue.
For Google an increase in page load time from 0.4 second to 0.9 seconds decreased traffic and ad revenues by 20%.
For Amazon every 100 ms increase in load times decreased sales with 1%.
Also Google uses site speed in their web search ranking. So make sure to optimize your website for speed as per my other blog post.
Is Web Performance Optimization (WPO) something for you?